13/04/2020

Google My Business User Manual - Edit your company's Google profile

With Google My Business, you edit your business data in Google search results. For example, when you search for the opening hours of a local restaurant in a Google search, you usually see a box with company information on the right side of the page. This information can be updated by the entrepreneur himself using Google My Business. In this guide, I will show you how to deploy that service and what benefit it can bring. I'll also tell you how it affects SEO, too.

Google My Business Deployment

Without further ado, the service will be enabled.

  1. Open this page and hit the "Manage Now" button.
  2. Sign in to your Google Account. If you don't already have a Google account, create one for your business.
  3. In the field, type your company name, select your company from the list if it is found. If your business is not found, press the "Add my business to Google" button.
  4. Fill in the address information if google my business asks for it. It is important that you fill in the correct information, as you will receive a letter to this address later.
  5. In the next step, you will need to define the best category for your business. More information about the categories can be found here.
  6. If necessary, add information about your brick-and-mortar store. It is recommended that you add detailed information if your sales are made on your premises. This information will also be updated on Google Maps.
  7. Fill in other information requested, such as: email, phone number, and website address.
  8. Google My Business requires business certification, and this happens almost invariably with a postcard. If Google offers you another option, such as a call, then you can use it to try to verify. Google will send you a postcard with a confirmation PIN to the company address you have given you. Once you have received the code, enter it on the Google My Business website in the confirmation field.
  9. The service will not be fully available to you until after verification. It can take up to a couple of weeks for the letter to arrive.

Benefits of Google My Business

Once you get access to the Google My Business (GMB) dashboard, a huge amount of everything you can do will open up in front of you. It is advisable to go through all the tabs and sections first, looking at everything you can find there at all. Below are some tips on how to boost GMB profiles and increase sales with it for free.

Google Reviews

Google reviews are even more important today. Many companies collect reviews in different ways, but one of the most notable is Google Reviews, as these reviews appear on many different services. For example, reviews of restaurants appear directly on Google Maps with pictures. So it's really important to collect positive reviews. Google also recommends responding to reviews through the GMB dashboard. If you get a negative review, it is advisable to write a very comprehensive comment under the review that could potentially dissuade the person from negative criticism. Because you can't delete reviews. The only situation in which a review can be removed is if the review violates Google's Terms of Service.

Google My Business posts, events and promotions

Make the GMB service part of your social media channels. Post updates about your business in the same way you would update them to other social media channels. Posts, quotes, and events appear in Google search results when users search for information related to your business. Photos added through Google posts also appear outside google search results. These updates give you free online visibility and at the same time make your business look active.

Products and services on display

Add all the services and products you offer to Google My Business. These products and services appear directly in Google search results and other services.

Get even more out of Google My Business

Add all possible information about your business. Add a working phone number, email, and update opening hours. Be sure to update the exceptional opening hours in good time. Also update as many photos as possible of your company's premises, services, products and staff.

Post several times. I recommend that you make a reminder to your calendar to do a weekly post on Google My Business. This way, you will always see at least one recent post in the search results.

Respond to all reviews. Respond to every single review professionally and appreciatingly. When a customer writes a positive review, thank them and offer your support. If you get a negative review, think about why the customer feels the service is as bad as he suggests in his review. Maybe you did something wrong? Perhaps you could turn the sled around by apologizing and offering a refund for the inconvenience? Maybe you'll get a positive one from a weak review.

Search engine optimization with Google My Business (Local SEO). By keeping your Google My Business profile up to date and diligently updating your profiles, your ranking in your local search results will improve. This is very important for restaurants, for example. Google Maps has a feature to search for local restaurants. If your restaurant is active in Google My Business and constantly updates new content (photos, promotions, events), then your ranking in Google Maps search will increase. With good reviews and active responses, you'll put your investment in local services at the top.

Enable the Google My Business phone app. An easy way to update new photos to your Google My Business profile is to do it using the GMB mobile app. When you have the app enabled, you can also receive users' messages through Google search results.

More media because it adds clicks. According to Google, companies with photos on Google My Business get 35% more clicks on their homepage.

The article was written by Tuomas Lindroos
Entrepreneur in the company Tuonetti - Turbo nerd web developer who specializes in creating websites and developing web servers.