It would be a good idea to run a website health check at regular intervals to make sure you don't lose valuable customers. Visit with us these 10 important points and make sure your website is ready to face record sales days.
Before you start the website health test and make any necessary changes, make a fresh and new backup of your website. Check if your service provider has a backup service and make a full backup through them. If you are using a cPanel based web hosting you can make a backup yourself via cPanel. Another option is to take a copy of the WordPress page, for example with the All-in-One WP Migration plugin.
Forms and contact details
Check that the contact forms on the website are working correctly. Send several different test contacts to yourself and check that the notifications are delivered correctly and on time. Check that the contact form collects all the information you need and that it is always where the customer is likely to look for it.
If email notifications do not reach you as normal, please contact your website developer immediately. If you maintain the pages yourself, check that web hostingprovider offers a functional environment for sending mail. You can also try to fix the problem with this add-on, which allows you to use an address such as Gmail or GSuite to send mail. Another really affordable and certainly workable solution is Amazon SES (Simple Email Service).
At the same time, it is a good idea to do a quick check of the contact details displayed on the website. First, look everywhere you have your company's contact details and check that the information is definitely correct. It is also a good idea to add "mailto:" and "tel:" prefixes as links to your email and phone number, so that customers can click to send you mail or call you.
Functionality of sales funnels
Properly functioning pages should work like a funnel. Landing pages should direct the customer to do a specific goal-oriented thing. Often it is a website product purchase or contact. If you have more than one landing page, go through them one by one and check that you are sure you are getting to the page you want the customer to land on. Check that all links work and do not redirect to error pages. You can also use an external tool to check for dead links.
When doing a website health check, security should not be overlooked under any circumstances. Data security should always be as good as possible. Here are a few things to check from time to time.
SSL certificate functionality
Check that your page is definitely behind the ssl encryption. The link to your page should always be preceded by https:// and not http://. You can check the SSL functionality of your website with this tool. Read our previous article comparing the differences between http:// vs https://.
Change the administrator and root password at regular intervals. A good timeframe is 3-6 months. Make sure your password is strong and contains special characters. I also recommend that you enable two-factor authentication.
Cloudflare is very effective at preventing malicious bots from infiltrating your website, while saving your pages from unnecessary overhead. Cloudflare is free and very easy to set up. You can find instructions on how to set it up on our blog. Cloudflare user guide - 5 points on how to deploy Cloudflare.
Webhosting / server functionality
Can your online shop cope with more visitors? A website health test also means testing your website for the future. Assuming your pages are going to get a huge amount of attention around Black Friday, you need to make sure that your pages can handle the heavy load. For example, https://loadimpact.com/ is an easy way to test how pages perform under pressure.
Do you need a more powerful virtual server to overcome website loading problems? Check out our WP VPS service.
How the pages work in the most common browsers
Make sure your site works on as many different devices as possible. It is no longer viable to create pages to support old and outdated browsers, but pages should always be created to support the most common browsers such as Google Chrome, Firefox and Safari. Broserling is a good tool that allows you to test several different browsers and devices without owning them.
At the same time, it's a good idea to test whether the pages also work on mobile devices. Up to 60% of readers of this blog visit our website via mobile devices. So it's important that your website works on mobile. To test this, I recommend Google's own tool.
Does the analytics work?
If you use a tracking service, such as Google Analytics, please check that the data is being transmitted from your website. Open the Analytics Dashboard and see if the previous day's data has been updated in the system. You can also use Google Tag Assistant to help you.
Website fitness test for WordPress sites
Add-ons and themes should always be kept up to date. By updating your add-ons to the latest versions, you reduce the risk of being hacked. Vulnerable plug-ins significantly lower the security of a website. The same applies to themes. If you have a more "complex" theme like Divi, you should keep that updated as well.
It is always a good idea to carry out a functionality and fitness test before a known hard sell date. You never want to find yourself in a situation where pages are crouching and sales are going sideways.